Hair Science

Should Moisturize Be One of Your Hair Goals?

Hydration, all I ever wanted.


For stressed strands that dry up easily, it’s essential to take a dip into a hydrating hair care pool. Keeping hair healthy and vivacious requires the kind of conditioning that only personalized hair care can offer. Our Moisturize goal offers dehydrated hair the replenishing hydration it needs to thrive.  So, should this be one of your goals? Let’s dive in and find out. 

Woman with brunette medium length curly hair in yellow tie-dye top that is ultra moisturized thanks to AURA Hair Care.

5 Signs Your Hair is in Need of Moisture

Why should Moisturize be one of your hair goals when personalizing your Ritual? 

As our specialists say, “If it’s feeling dry, it’s time to give moisture a try!” Parched, dry hair is pretty noticeable to detect — look for loss of moisture and shine, split ends, hay-like texture, and more.

If you find yourself constantly on the hunt for more moisture and hydration, your hair is calling out for some personalized hair care products.

1. Your hair is brittle and noticeably damaged.

Locks lacking shine with coarse, hay-like texture, split ends, and strays for days? These are the biggest signs your hair is in need of some serious moisturizing. 

There are two main culprits behind dry hair: one being that your scalp isn’t producing enough oils to naturally condition your strands, and the other being simply genetics. But there’s more. It’s the reasons behind dehydrated strands that are much more telling, as they include how you treat your hair in and out of the shower.

2. You overuse your hot tools.

Are you in love with using your blow dryer, hair straightener, or curling iron? You’ve probably noticed how these heated tools leave damage in the form of dull strands depleted of moisture and shine. 

Excessive use of these tools fry the hair, so it’s important to implement heat-protecting and moisturizing ingredients into your hair care routine. When your hair is well-hydrated, you’ll see how much easier it is to style day-to-day. 

3. You wash your hair every day.

We all love a daily shower, but it’s actually best to avoid washing your hair that regularly. Understandably, not everyone is up for skipping this step. There are ingredients to look out for when selecting your hair care products so that when you do wash, your hair’s hydration is kept intact.

4. You’re (unknowingly) using the wrong brush.

Believe it or not, your hair might be dehydrated and damaged due to using a brush that is low-quality or not designed for your hair type. Applying bad brushing techniques — like being rough while detangling knots or not brushing enough — can also cause parched strands. This is why it is important to invest in a brush or comb that is made for your hair type. 

If you have curly hair a wide-tooth comb or brush is best. If you have wavy, thick, or even fine hair, we recommend a brush that is made with fine bristles designed for easy detangling and soothing scalp stimulation that produces moisture throughout. If you have ultrafine hair, your best choice is a fine-toothed comb.

It’s also important to use leave-in treatments, like one of our Masques, when combing or brushing your hair post-shower to prevent breakage that ultimately causes dryness. 

AURA Insight: Always look for brushes that can be used in and out of the shower.

5. You like to be outside.

If you lead an outdoorsy lifestyle, your hair has endured some form of environmental stress. UV rays, dry air, wind, chlorine, and saltwater all deplete the natural oils in our skin and scalp, dehydrating the skin and hair.


Moisturized Hair is All About Consistency

To achieve long-lasting, transformative results when using a nourishing and conditioning formula on your dry hair, make sure to keep the applications consistent.

Here’s Why: 

When it comes to dehydrated hair, the more moisture, the better! It’s like watering plants. They need constant watering on a daily basis to flourish, and so do your dry strands.

Why You’ll Love It: 

Your hair will look fresh and healthy all day, every day. Your hair follicles will be revived, giving your hair the chance to grow to new lengths! What could be better than that?

AURA Insight: Moisture levels in your AURA products can be adjusted seasonally or as needed. During the winter months when the temperatures are low and you don’t want to wash your hair as often, using a moisture-packed leave-in conditioner or Masque at least once a week is an effortless way to keep your locks nourished.

So, if you’re experiencing extra dry hair, you can increase the moisture up to extra strong. This can be a helpful hydrating tool during the winter season when things are extra parched. 

As summer comes along, bringing the heat and humidity, you can adjust your formula back down to a lower moisture level.


Our Moisture-focused Formulas

What makes AURA Hair Care so special is that you are no longer limited to only one hair goal. With your three-step Ritual, you can adjust your formula as needed, opening the doors to endless possibilities when it comes to your personalized hair goals. 

Baobab Seed Oil

Photo of Baobab Seed Oil in powder form that includes description of benefits: Nourishes the hair while antioxidants help to combat environmental stress.

Naturally sourced from the Baobab tree, this plant oil is rich in Omega-3 fatty acids and protein that leave your hair feeling strong and oh-so-smooth. Baobab Seed Oil is also made-up of hydrating antioxidants that fight off environmental stress, so you can enjoy the outdoor activities you love without worrying about damage. 

Rice Bran Oil

Photo of Rice Bran Oil with description of benefits: Helps to prevent breakage, boosts strength, and locks in intense moisture.

Rice Bran Oil is another plant-based ingredient put into our Moisture-focused formulas. It prevents breakage, boosts strength, and gives your hair an added splash of hydration. It may also soothe where the hair follicles meet your scalp for a double dose of scalp maintenance and moisture. 


Are you’re ready to make Moisturize one of your hair goals? Take our hair care Quiz to create your personalized Ritual. For more hair tips and inspo from our specialists, check out our Instagram and TikTok @aurahaircare, and make sure to tag us in your hydrated hair selfies!