AURA hair care

Your top Balayage Highlighting Kit questions answered.

Loving the Earth is part of our daily mantra.

Our hair care specialists help you find the pigments that best complement your eye color.

It’s time to heat things up with these must-try hair colors.

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Time for a hair color change? Follow these must-have tips.

The hottest hairstyle lineup just dropped.

Our hair care specialists help you find the pigments that best complement your complexion.

Experience effortlessly hydrated hair.

Helping young women see their endless possibilities.

Your go-to guide to deciphering curl types.

AURA Hair Care 2022 Hair Color Trends

We’re revealing the key to a total hair color transformation.

Match your hair color to your Zodiac sign.

Give the gift of marvelous hair.

Find out some of Andrea Pena’s best kept secrets.

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Give your hair some personalized attention.

Take this quiz to discover which AURA aroma fits your vibe.

Your top questions answered.