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Aroma Deep Dive: Which Aroma is Right for Me?
Get an up-close look at each of our six signature aromas.
5 Simple Heatless Hairstyles for Summer
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Everything You Need to Know About Our Pigment Primer
Your top Pigment Primer questions answered.
2023 Festival Season Hair Color Trends
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How to Make Your Beauty Routine More Sustainable for Earth Month 2023
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Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.