Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Find Your AURA Aroma
Take this quiz to discover which AURA aroma fits your vibe.
Ways to Keep Cool and Stay Vibrant During the Summer
Our specialists share their 5 tips to healthy summer hair.
A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque
Self care and hair care make the perfect pair.
5 Tips to Unlock Summer-Ready Hair
Beat the heat with our summer-approved tips.
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
AURA’s Summer 2021 Fantasy Pigments Trend Guide
Summer is the perfect time to show off your post-quarantine look.
How are AURA pigmented products different from other temporary pigmented products?
Let’s get personal.
The Best Pigment in 2021 for Your Astrological Sign
Find your celestial hair color match.
Our Top 4 Classic Pigments for Brunettes
Because brunettes can have fun, too.
Our Top 4 Fantasy Pigments for Brunettes
Take your hair on a colorful journey.