Tutorials

Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

Questions About Your Ritual Ingredients?

Our specialists answer all of your gray hair and pigment questions.

Girl showing us the back of her space bun hairstyle

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

Lifestyle

Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

Three ladies sporting this fall season's hair color trends

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Monica Medellin looking at her AURA hair care products

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Collage of images featuring the destinations that inspired our top 5 fantasy pigments

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Take your hair color on a journey to satisfy your wanderlust.

Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."

AURA Creator Spotlight: Meet Sy Chounchaisit

Get to know creative force and NYC-based performer Sy Chounchaisit.

AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

Find out some of Rawlin Jefferson’s best kept secrets.

AURA Hair Care Ritual includes personalized Shampoo, Conditioner, and Masque. Each and every product crafted and packaged with sustainability in mind.

What Does Sustainability Look Like at AURA?

Loving the Earth is part of our daily mantra.

Three ladies rocking this season's hair color trends

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Picture of Nicholle E. at a Step Up event

The Step Up Sisterhood

Helping young women see their endless possibilities.

Hair Science

Discover the science behind your hair care and learn how we make endless possibilities possible.

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

AURA Hair Care model with auburn brown hair that complements her eye color.

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

Girl smiling and touching her hair

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.