Tutorials

Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

An AURA box wrapped with a pink bow

How to Gift AURA Hair Care for the Holidays

This holiday season, personalized gifts are the way to go.

Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

Questions About Your Ritual Ingredients?

Our specialists answer all of your gray hair and pigment questions.

Girl showing us the back of her space bun hairstyle

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

How to Apply Your AURA Products Without Pigment

Simple tips for using your Ritual.

How to Apply Your Pigmented Hair Masque & Conditioner

Get the most out of your pigmented Masque application.

Ways to Apply Your Pigmented Masque

Because getting bold color is easy.

Lifestyle

Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

Three ladies rocking this season's hair color trends

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Picture of Nicholle E. at a Step Up event

The Step Up Sisterhood

Helping young women see their endless possibilities.

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

Mesmerizing Pigment Trends For 2022

AURA Hair Care 2022 Hair Color Trends

AURA Ambassador with Jaipur Rose pigmented hair.

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Ariana Adams and her Mom, Sandi, holding their AURA bottles

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

Hair Science

Discover the science behind your hair care and learn how we make endless possibilities possible.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

Girl smiling and touching her hair

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Girl with curly hair smiling

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.

What Makes AURA Hair Care So Unique?

Explore our endless possibilities.