Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

How to Apply Your AURA Products Without Pigment

Simple tips for using your Ritual.

How To Apply Your Pigmented Hair Masque

Get the most out of your pigmented Masque application.

Ways to Apply Your Pigmented Masque

Because getting bold color is easy.


Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

Collage of three girls with pigmented hair

AURA’s Summer 2021 Fantasy Pigments Trend Guide

Summer is the perfect time to show off your post-quarantine look.

Your Top Pigment Questions Answered

You asked, we answered.

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.

Our Top 4 Classic Pigments for Brunettes

Because brunettes can have fun, too.

Our Top 4 Fantasy Pigments for Brunettes

Take your hair on a colorful journey.

Hair Science

Discover the science behind your hair care and learn how we make endless possibilities possible.

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

Which Aroma Is Right for Me?

Mesmerizing aromas to fit your personality.