Tutorials

Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.

Four people with curly hair sporting different hairstyles.

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

Questions About Your Ritual Ingredients?

Our specialists answer all of your gray hair and pigment questions.

Girl showing us the back of her space bun hairstyle

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

Lifestyle

Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

Manicured hand holding our Aura scalp massager surrounded by bubbles.

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

Four people with curly hair sporting different hairstyles.

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

Three bottles of our skin-nourishing body wash against a water-drenched background.

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

Your Valentine’s Day Self Care Ritual with AURA

Show yourself some love this Valentine’s Day with AURA.

Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Five purple AURA boxes wrapped in light pink ribbons as presents.

2022 Holiday Gift Guide

Step up your gifting game with this list of specialist-curated hair care goodies.

Three ladies sporting this fall season's hair color trends

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Monica Medellin looking at her AURA hair care products

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Collage of images featuring the destinations that inspired our top 5 fantasy pigments

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Take your hair color on a journey to satisfy your wanderlust.

Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."

AURA Creator Spotlight: Meet Sy Chounchaisit

Get to know creative force and NYC-based performer Sy Chounchaisit.

Hair Science

Discover the science behind your hair care and learn how we make endless possibilities possible.

Manicured hand holding our Aura scalp massager surrounded by bubbles.

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Woman of color with hands in her hair washing her curly hair with high-quality ingredients.

Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients

Healthy-looking hair starts with your scalp.

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

AURA Hair Care model with auburn brown hair that complements her eye color.

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.