Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
How to Make Adjustments to Your Personalized Ritual
Your personalized formulas evolve with you.
How to Apply Your AURA Products Without Pigment
Simple tips for using your Ritual.
How To Apply Your Pigmented Hair Masque
Get the most out of your pigmented Masque application.
Ways to Apply Your Pigmented Masque
Because getting bold color is easy.
Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
AURA’s Summer 2021 Fantasy Pigments Trend Guide
Summer is the perfect time to show off your post-quarantine look.
How are AURA pigmented products different from other temporary pigmented products?
Let’s get personal.
The Best Pigment in 2021 for Your Astrological Sign
Find your celestial hair color match.
Our Top 4 Classic Pigments for Brunettes
Because brunettes can have fun, too.
Our Top 4 Fantasy Pigments for Brunettes
Take your hair on a colorful journey.
Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
Will AURA Pigments Work On Naturally Gray Hair?
Our specialists answer all of your gray hair and pigment questions.
Pigment Intensities–What’s the Difference?
Are you Soft, Vibrant, or Bold?
Which Aroma Is Right for Me?
Mesmerizing aromas to fit your personality.
Pigmented Conditioners vs. Masques: What’s the difference?
A subtle but meaningful difference.
Which Pigmented Product Should I Use First—My Conditioner or Masque?
Specialists’ tips for using your Ritual.