Tutorials

Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.

Woman laughing with hair in two buns hairstyle.

5 Simple Heatless Hairstyles for Summer

Turn down the heat on your hair with these easy, summer-ready hairstyles.

Wet hair being brushed through with purple wide tooth comb

6 Tips for Detangling Your Hair

We’re untangling the mystery behind knotty strands.

Everything You Need to Know About Our Pigment Primer

Your top Pigment Primer questions answered.

Images of three people showing off different hair colors

2023 Festival Season Hair Color Trends

Take your festival fashion to the next level with these trending hair colors.

Shower head with leaves draped around the back inside of a white shower.

How to Create a Bath Bouquet for Aromatherapy

Elevate your self care routine with a DIY bath bouquet.

Three women showcasing this spring and summer's hair color trends.

Hair Color Trend Forecast: Spring & Summer 2023

Step into the new season with an effortlessly trendy look.

Four people with curly hair sporting different hairstyles.

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Lifestyle

Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

Woman smelling her AURA hair care product with a collage of elements featured in our aromas in the background.

Aroma Deep Dive: Which Aroma is Right for Me?

Get an up-close look at each of our six signature aromas.

Wet hair being brushed through with purple wide tooth comb

6 Tips for Detangling Your Hair

We’re untangling the mystery behind knotty strands.

Images of three people showing off different hair colors

2023 Festival Season Hair Color Trends

Take your festival fashion to the next level with these trending hair colors.

Shower head with leaves draped around the back inside of a white shower.

How to Create a Bath Bouquet for Aromatherapy

Elevate your self care routine with a DIY bath bouquet.

Three women showcasing this spring and summer's hair color trends.

Hair Color Trend Forecast: Spring & Summer 2023

Step into the new season with an effortlessly trendy look.

Manicured hand holding our Aura scalp massager surrounded by bubbles.

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

Four people with curly hair sporting different hairstyles.

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

Three bottles of our skin-nourishing body wash against a water-drenched background.

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

Your Valentine’s Day Self Care Ritual with AURA

Show yourself some love this Valentine’s Day with AURA.

Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Five purple AURA boxes wrapped in light pink ribbons as presents.

2022 Holiday Gift Guide

Step up your gifting game with this list of specialist-curated hair care goodies.

Hair Science

Discover the science behind your hair care and learn how we make endless possibilities possible.

Wet hair being brushed through with purple wide tooth comb

6 Tips for Detangling Your Hair

We’re untangling the mystery behind knotty strands.

Everything You Need to Know About Our Pigment Primer

Your top Pigment Primer questions answered.

Manicured hand holding our Aura scalp massager surrounded by bubbles.

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Woman of color with hands in her hair washing her curly hair with high-quality ingredients.

Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients

Healthy-looking hair starts with your scalp.

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

AURA Hair Care model with auburn brown hair that complements her eye color.

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.