Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.
Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments
Stain, stain, go away!
Questions About Your Ritual Ingredients?
Our specialists answer all of your gray hair and pigment questions.
Summer Hairstyles That Both Millennials and Gen Z Will Love
Summer-ready hairstyles we can all agree on.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
How to Make Adjustments to Your Personalized Ritual
Your personalized formulas evolve with you.
Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
What Does Sustainability Look Like at AURA?
Loving the Earth is part of our daily mantra.
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
The Step Up Sisterhood
Helping young women see their endless possibilities.
Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
The Best Pigments Based on Your Eye Color
Our hair care specialists help you find the pigments that best complement your eye color.
How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.
Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.