5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
How to Gift AURA Hair Care for the Holidays
This holiday season, personalized gifts are the way to go.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments
Stain, stain, go away!
Questions About Your Ritual Ingredients?
Our specialists answer all of your gray hair and pigment questions.
Summer Hairstyles That Both Millennials and Gen Z Will Love
Summer-ready hairstyles we can all agree on.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
How to Make Adjustments to Your Personalized Ritual
Your personalized formulas evolve with you.
How to Apply Your AURA Products Without Pigment
Simple tips for using your Ritual.
How to Apply Your Pigmented Hair Masque & Conditioner
Get the most out of your pigmented Masque application.
Ways to Apply Your Pigmented Masque
Because getting bold color is easy.
Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
The Step Up Sisterhood
Helping young women see their endless possibilities.
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.
Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Everything You Need to Know About AURA Pigments and Gray Hair
Your top questions answered.
Everything You Need to Know About Chemical Treatments and AURA Pigments
All the details directly from our Specialists.
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
What Makes AURA Hair Care So Unique?
Explore our endless possibilities.