2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
How to Gift AURA Hair Care for the Holidays
This holiday season, personalized gifts are the way to go.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Summer Hairstyles That Both Millennials and Gen Z Will Love
Summer-ready hairstyles we can all agree on.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
How to Make Adjustments to Your Personalized Ritual
Your personalized formulas evolve with you.
How to Apply Your AURA Products Without Pigment
Simple tips for using your Ritual.
How to Apply Your Pigmented Hair Masque
Get the most out of your pigmented Masque application.
Ways to Apply Your Pigmented Masque
Because getting bold color is easy.
Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Find Your AURA Aroma
Take this quiz to discover which AURA aroma fits your vibe.
A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque
Self care and hair care make the perfect pair.
5 Tips to Unlock Summer-Ready Hair
Beat the heat with our summer-approved tips.
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
Should Smooth Be One of Your Hair Goals?
It’s all smooth sailing from here.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
What Makes AURA Hair Care So Unique?
Explore our endless possibilities.
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
Will AURA Pigments Work On Naturally Gray Hair?
Our specialists answer all of your gray hair and pigment questions.
Pigment Intensities–What’s the Difference?
Are you Soft, Vibrant, or Bold?
Which Aroma Is Right for Me?
Mesmerizing aromas to fit your personality.
Pigmented Conditioners vs. Masques: What’s the difference?
A subtle but meaningful difference.
Which Pigmented Product Should I Use First—My Conditioner or Masque?
Specialists’ tips for using your Ritual.