curly hair ritual

July 20, 2022
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.

February 08, 2022
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.

July 16, 2021
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.