AURA Hair Care model hops on the hot pink trend with Monaco Magenta
August 05, 2022

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.
May 31, 2022

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.
May 25, 2022

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

July 16, 2021

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

July 16, 2021

Questions About Your Ritual Ingredients?

Our specialists answer all of your gray hair and pigment questions.

Girl showing us the back of her space bun hairstyle
July 06, 2021

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

May 27, 2021

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

May 13, 2021

How to Apply Your AURA Products Without Pigment

Simple tips for using your Ritual.

April 20, 2021

How to Apply Your Pigmented Hair Masque & Conditioner

Get the most out of your pigmented Masque application.

April 16, 2021

Ways to Apply Your Pigmented Masque

Because getting bold color is easy.