Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments
Stain, stain, go away!
Questions About Your Ritual Ingredients?
Our specialists answer all of your gray hair and pigment questions.
Summer Hairstyles That Both Millennials and Gen Z Will Love
Summer-ready hairstyles we can all agree on.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
How to Make Adjustments to Your Personalized Ritual
Your personalized formulas evolve with you.
How to Apply Your AURA Products Without Pigment
Simple tips for using your Ritual.
How to Apply Your Pigmented Hair Masque & Conditioner
Get the most out of your pigmented Masque application.
Ways to Apply Your Pigmented Masque
Because getting bold color is easy.