An AURA box wrapped with a pink bow
November 23, 2021

How to Gift AURA Hair Care for the Holidays

This holiday season, personalized gifts are the way to go.

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

July 16, 2021

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

Girl showing us the back of her space bun hairstyle
July 06, 2021

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

May 27, 2021

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

May 13, 2021

How to Apply Your AURA Products Without Pigment

Simple tips for using your Ritual.

April 20, 2021

How to Apply Your Pigmented Hair Masque

Get the most out of your pigmented Masque application.

April 16, 2021

Ways to Apply Your Pigmented Masque

Because getting bold color is easy.