January 24, 2022

How Much Pigmented Product Should I Use?

It’s all smooth sailing from here.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.
July 16, 2021

What Makes AURA Hair Care So Unique?

Explore our endless possibilities.

Woman using our Neutralizer for Gray, Blonde, or Silver Hair
July 16, 2021

A Guide to Our Neutralizing Pigments

Let’s tone things down a bit.

June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

June 10, 2021

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

May 24, 2021

Which Aroma Is Right for Me?

Mesmerizing aromas to fit your personality.