Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.
May 31, 2022

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.
May 25, 2022

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

AURA Hair Care model with auburn brown hair that complements her eye color.
May 18, 2022

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.
April 12, 2022

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.
March 15, 2022

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
March 07, 2022

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

February 08, 2022

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.
July 16, 2021

What Makes AURA Hair Care So Unique?

Explore our endless possibilities.

Woman using our Neutralizer for Gray, Blonde, or Silver Hair
July 16, 2021

A Guide to Our Neutralizing Pigments

Let’s tone things down a bit.

AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.
June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

June 10, 2021

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

May 24, 2021

Which Aroma Is Right for Me?

Mesmerizing aromas to fit your personality.