Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
![Wet hair being brushed through with purple wide tooth comb](https://blog.aurahaircare.com/wp-content/uploads/2023/05/ArticleKeyword_HeroImage-aspect-ratio-400-300-300x225.jpg)
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/09/Pigment-Primer_Featured-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About Our Pigment Primer
Your top Pigment Primer questions answered.
![Manicured hand holding our Aura scalp massager surrounded by bubbles.](https://blog.aurahaircare.com/wp-content/uploads/2022/11/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
![It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_HeroImage-2-aspect-ratio-400-300-300x225.jpg)
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
![Woman of color with hands in her hair washing her curly hair with high-quality ingredients.](https://blog.aurahaircare.com/wp-content/uploads/2023/02/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
![AURA Hair Care model with curly hair smiles and embraces her Enhanced Curls](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
![Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.](https://blog.aurahaircare.com/wp-content/uploads/2022/05/PRIDEBLOG_Featured-aspect-ratio-400-300-300x225.jpg)
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
![AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.](https://blog.aurahaircare.com/wp-content/uploads/2022/02/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
![AURA Hair Care model with auburn brown hair that complements her eye color.](https://blog.aurahaircare.com/wp-content/uploads/2022/05/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
The Best Pigments Based on Your Eye Color
Our hair care specialists help you find the pigments that best complement your eye color.
![AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.](https://blog.aurahaircare.com/wp-content/uploads/2022/04/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.
![Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-3-aspect-ratio-400-300-300x225.jpg)
Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.
![Person touching the dry ends of their hair](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-2-aspect-ratio-400-300-300x225.jpg)
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/02/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/01/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
![Girl smiling and touching her hair](https://blog.aurahaircare.com/wp-content/uploads/2021/08/AURA_BLOG_VolumeGoals_Hero-aspect-ratio-400-300-300x225.jpg)
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
![Girl touching her curly hair and smiling](https://blog.aurahaircare.com/wp-content/uploads/2021/08/AURA_BLOG_RitualBasedOnLifestyle_Hero-aspect-ratio-400-300-300x225.jpg)
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
![Woman with long gray hair](https://blog.aurahaircare.com/wp-content/uploads/2021/11/GrayHair_Featured-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About AURA Pigments and Gray Hair
Your top questions answered.
![Person touching the ends of their hair](https://blog.aurahaircare.com/wp-content/uploads/2021/11/411ChemicalTreatments_Featured-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About Chemical Treatments and AURA Pigments
All the details directly from our Specialists.
![Girl with curly hair smiling](https://blog.aurahaircare.com/wp-content/uploads/2021/11/ArticleKeyword_Featured-2-aspect-ratio-400-300-300x225.jpg)
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
![AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.](https://blog.aurahaircare.com/wp-content/uploads/2021/11/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
What Makes AURA Hair Care So Unique?
Explore our endless possibilities.
![Woman using our Neutralizer for Gray, Blonde, or Silver Hair](https://blog.aurahaircare.com/wp-content/uploads/2021/11/Neutralizer-for-Gray-Hair-Application-scaled-aspect-ratio-400-300-300x225.jpg)
A Guide to Our Neutralizing Pigments
Let’s tone things down a bit.
![AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.](https://blog.aurahaircare.com/wp-content/uploads/2021/06/bepAmyiA-aspect-ratio-400-300-300x225.jpeg)
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_DamagedHair_Hero-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/Judith-Gray-Hair-scaled-aspect-ratio-400-300-1-300x225.jpeg)
Will AURA Pigments Work On Naturally Gray Hair?
Our specialists answer all of your gray hair and pigment questions.