Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
Everything You Need to Know About Our Pigment Primer
Your top Pigment Primer questions answered.
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
The Best Pigments Based on Your Eye Color
Our hair care specialists help you find the pigments that best complement your eye color.
How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.
Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Everything You Need to Know About AURA Pigments and Gray Hair
Your top questions answered.
Everything You Need to Know About Chemical Treatments and AURA Pigments
All the details directly from our Specialists.
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
What Makes AURA Hair Care So Unique?
Explore our endless possibilities.
A Guide to Our Neutralizing Pigments
Let’s tone things down a bit.
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
Will AURA Pigments Work On Naturally Gray Hair?
Our specialists answer all of your gray hair and pigment questions.