Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

June 10, 2021

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

May 24, 2021

Which Aroma Is Right for Me?

Mesmerizing aromas to fit your personality.