June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

Collage of three girls with pigmented hair
June 08, 2021

AURA’s Summer 2021 Fantasy Pigments Trend Guide

Summer is the perfect time to show off your post-quarantine look.

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.

May 13, 2021

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.

May 13, 2021

Our Top 4 Classic Pigments for Brunettes

Because brunettes can have fun, too.

May 13, 2021

Our Top 4 Fantasy Pigments for Brunettes

Take your hair on a colorful journey.