Three ladies sporting this fall season's hair color trends
September 27, 2022

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Monica Medellin looking at her AURA hair care products
September 13, 2022

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta
August 05, 2022

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Collage of images featuring the destinations that inspired our top 5 fantasy pigments
August 01, 2022

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Take your hair color on a journey to satisfy your wanderlust.

Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."
July 20, 2022

AURA Creator Spotlight: Meet Sy Chounchaisit

Get to know creative force and NYC-based performer Sy Chounchaisit.

AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.
June 27, 2022

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

Find out some of Rawlin Jefferson’s best kept secrets.

AURA Hair Care Ritual includes personalized Shampoo, Conditioner, and Masque. Each and every product crafted and packaged with sustainability in mind.
May 23, 2022

What Does Sustainability Look Like at AURA?

Loving the Earth is part of our daily mantra.

Three ladies rocking this season's hair color trends
April 14, 2022

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Picture of Nicholle E. at a Step Up event
March 03, 2022

The Step Up Sisterhood

Helping young women see their endless possibilities.

February 08, 2022

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

January 31, 2022

Mesmerizing Pigment Trends For 2022

AURA Hair Care 2022 Hair Color Trends

AURA Ambassador with Jaipur Rose pigmented hair.
January 05, 2022

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual
September 29, 2021

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Ariana Adams and her Mom, Sandi, holding their AURA bottles
September 20, 2021

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual
September 17, 2021

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

September 15, 2021

Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

Woman with a Copper Mahogany hair color
September 15, 2021

2021 Fall & Winter Hair Color Trends

Trends you can snuggle up with.

AURA client Maya indulging in her AURA aroma added to her hair care Ritual.
August 06, 2021

Find Your AURA Aroma

Take this quiz to discover which AURA aroma fits your vibe.

July 20, 2021

Ways to Keep Cool and Stay Vibrant During the Summer

Our specialists share their 5 tips to healthy summer hair.