Ariana Adams and her Mom, Sandi, holding their AURA bottles
September 20, 2021

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual
September 17, 2021

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

September 15, 2021

Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

Woman with a Copper Mahogany hair color
September 15, 2021

2021 Fall & Winter Hair Color Trends

Trends you can snuggle up with.

AURA client Maya indulging in her AURA aroma added to her hair care Ritual.
August 06, 2021

Find Your AURA Aroma

Take this quiz to discover which AURA aroma fits your vibe.

July 13, 2021

A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque

Self care and hair care make the perfect pair.

June 25, 2021

5 Tips to Unlock Summer-Ready Hair

Beat the heat with our summer-approved tips.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

Collage of three girls with pigmented hair
June 08, 2021

AURA’s Summer 2021 Fantasy Pigments Trend Guide

Summer is the perfect time to show off your post-quarantine look.

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.

May 13, 2021

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.

May 13, 2021

Our Top 4 Classic Pigments for Brunettes

Because brunettes can have fun, too.

May 13, 2021

Our Top 4 Fantasy Pigments for Brunettes

Take your hair on a colorful journey.