Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.

The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.

4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.

The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.

Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.

2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.

Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.

How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.

AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.

4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.

What Does Sustainability Look Like at AURA?
Loving the Earth is part of our daily mantra.

2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.

The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.

The Step Up Sisterhood
Helping young women see their endless possibilities.

The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.

Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends

The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.

2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.

Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.