2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
Tutorials
Bring a little glamour to your Ritual with hair care, style, and pigment how-tos from our Specialists.
5 Simple Heatless Hairstyles for Summer
Turn down the heat on your hair with these easy, summer-ready hairstyles.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
Everything You Need to Know About Our Pigment Primer
Your top Pigment Primer questions answered.
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
How to Make Your Beauty Routine More Sustainable for Earth Month 2023
Craft an eco-conscious routine with AURA.
How to Create a Bath Bouquet for Aromatherapy
Elevate your self care routine with a DIY bath bouquet.
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
Lifestyle
Temporary hair color is a lifestyle that we’ll help you rock with our best-kept secrets on color selection, trends, and so much more.
Aroma Deep Dive: Which Aroma is Right for Me?
Get an up-close look at each of our six signature aromas.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
How to Make Your Beauty Routine More Sustainable for Earth Month 2023
Craft an eco-conscious routine with AURA.
How to Create a Bath Bouquet for Aromatherapy
Elevate your self care routine with a DIY bath bouquet.
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.
Hair Science
Discover the science behind your hair care and learn how we make endless possibilities possible.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
Everything You Need to Know About Our Pigment Primer
Your top Pigment Primer questions answered.
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
The Best Pigments Based on Your Eye Color
Our hair care specialists help you find the pigments that best complement your eye color.
How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.
Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.