Woman smelling her AURA hair care product with a collage of elements featured in our aromas in the background.
June 21, 2023

Aroma Deep Dive: Which Aroma is Right for Me?

Get an up-close look at each of our six signature aromas.

Woman laughing with hair in two buns hairstyle.
May 24, 2023

5 Simple Heatless Hairstyles for Summer

Turn down the heat on your hair with these easy, summer-ready hairstyles.

Wet hair being brushed through with purple wide tooth comb
May 15, 2023

6 Tips for Detangling Your Hair

We’re untangling the mystery behind knotty strands.