5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.
March 15, 2022

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

Picture of Nicholle E. at a Step Up event
March 03, 2022

The Step Up Sisterhood

Helping young women see their endless possibilities.