Three ladies rocking this season's hair color trends
April 14, 2022

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.
April 12, 2022

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.