Four people with curly hair sporting different hairstyles.
February 21, 2023

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

Three bottles of our skin-nourishing body wash against a water-drenched background.
February 14, 2023

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
February 13, 2023

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

February 10, 2023

Your Valentine’s Day Self Care Ritual with AURA

Show yourself some love this Valentine’s Day with AURA.

Woman of color with hands in her hair washing her curly hair with high-quality ingredients.
February 08, 2023

Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients

Healthy-looking hair starts with your scalp.