February 08, 2022

The AURA Guide to Determining Your Curl Type

Your go-to guide to deciphering curl types.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.