Manicured hand holding our Aura scalp massager surrounded by bubbles.
March 01, 2023

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

Four people with curly hair sporting different hairstyles.
February 21, 2023

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

Three bottles of our skin-nourishing body wash against a water-drenched background.
February 14, 2023

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

February 10, 2023

Your Valentine’s Day Self Care Ritual with AURA

Show yourself some love this Valentine’s Day with AURA.

Woman of color with hands in her hair washing her curly hair with high-quality ingredients.
February 08, 2023

Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients

Healthy-looking hair starts with your scalp.

Five purple AURA boxes wrapped in light pink ribbons as presents.
November 22, 2022

2022 Holiday Gift Guide

Step up your gifting game with this list of specialist-curated hair care goodies.