The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.