AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.
June 27, 2022

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

Find out some of Rawlin Jefferson’s best kept secrets.

Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual
September 29, 2021

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Ariana Adams and her Mom, Sandi, holding their AURA bottles
September 20, 2021

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual
September 17, 2021

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

September 15, 2021

Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.