AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.
June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 25, 2021

5 Tips to Unlock Summer-Ready Hair

Beat the heat with our summer-approved tips.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

Collage of three girls with pigmented hair
June 08, 2021

AURA’s Summer 2021 Fantasy Pigments Trend Guide

Summer is the perfect time to show off your post-quarantine look.

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.