Hair Science

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.


Hair damage can look different for everyone—maybe your hair feels dry, or you’ve noticed a handful of split ends, or perhaps your hair gets frizzy on humid days. Since hair damage can show itself in a number of ways, how do you know if your hair actually needs repair?

In this article, we’ll cover everything you need to know about our repair-focused ingredients and how to spot the signs that hair repair should be one of your hair goals.

Girl in the bathroom with a towel on, feeling her hair and looking at an AURA bottle.

Our 4 Step Hair Repair Test

Hair damage can be hard to spot, even for an expert—but don’t worry. We have a few simple tests to help you determine if you should have “Repair” as one of your hair goals to ensure your AURA formula is created with repair-focused ingredients:

1. Try the water test.

Simply dunk your hair in water to see if it floats or sinks. If it floats, that means your hair is likely healthy and happy. If it sinks, that’s a sign that your hair is porous and needs a little love.

2. Look for split ends on the tips of your hair.

Breakage is kind of a big deal so if you have split ends, chances are your hair needs some extra TLC. While adding Repair-focused ingredients to your formula can help, stay on top of your trims so you can say goodbye to split-ends for good.

In addition, you may want to ask your stylist what is causing them in the first place. Everyone is different so there could be a number of factors like chemical hair treatments or exposure to extreme weather conditions that ultimately lead to split ends.

3. Examine individual strands.

Grab a single strand of hair between two fingers and gently pull at either end. Healthy, undamaged hair will stretch and return to its original shape. If your hair breaks, you might be experiencing protein damage. If the hair stretches, but then it curls or stays long, then this is a sign that your hair is asking for a little extra repair-focused attention. 

4. Concentrate on the texture.

Take about an inch-wide section of hair between two fingers and gently slide them down the section of hair until you reach the ends. Ask yourself, does it feel silky smooth all the way down, or were there lumps and bumps in the road? If your hair feels uneven, with kinks and breakage, these are all warning signs that hair may need some repair.


Our Repair-focused Formulas

If you think our Repair goal might be right for you, you can either adjust your formula to include Repair or boost its strength in your current formula. Keep in mind that you can always combine Repair with other goals like Moisture orColor Care.   

Our hair repair-focused formulas use a Specialist-approved blend of ingredients that work together to lock in moisture, nourish your hair, and strengthen strands—and of course, they are always vegan and SLS- and SLES-free. Some of the hair-healthy ingredients you might find in your Repair-focused formula include: 

  • Baobab Seed Oil

Naturally found in the Baobab tree, this plant oil is rich in Omega-3 fatty acids and protein to leave your hair feeling strong and oh-so-smooth. Baobab Seed Oil also fights off environmental stress so you can enjoy the outdoor activities you love without worrying about hair damage. 

  • Rice Bran Oil 

Rice Bran Oil is another plant-based ingredient that helps prevent breakage, boosts strength, and gives your hair an added splash of moisture. It may also soothe your scalp where your hair follicles meet your scalp for a double whammy of scalp care and repair. 

  • Conditioning Complex

Our signature Conditioning Complex comes from the Guar Plant to help replenish, revitalize, and smooth your locks. It provides lightweight moisture so your hair never feels heavy or weighed down—now that deserves a hair flip.


If you think you’re ready to make Repair one of your hair goals, take our Hair Care Quiz to get started with our 3-step Ritual or adjust your Ritual to either add Repair or increase the strength of Repair in your current formula. Your lovely locks will be in good hands with our vegan and SLS- and SLES-free formulas. For more hair tips and tricks from our Specialists, check out our Instagram @aurahaircare and make sure to tag us in your hair selfies!