Monica Medellin looking at her AURA hair care products
September 13, 2022

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta
August 05, 2022

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.
May 31, 2022

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.
May 25, 2022

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.