Color Enhancing Pigments

Hair Science Tutorials
May 01, 2023

Everything You Need to Know About Our Pigment Primer

Your top Pigment Primer questions answered.

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Monica Medellin looking at her AURA hair care products
Lifestyle
September 13, 2022

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

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AURA Hair Care model hops on the hot pink trend with Monaco Magenta
Lifestyle Tutorials
August 05, 2022

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

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Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.
Hair Science Tutorials
May 31, 2022

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

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AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.
Hair Science Tutorials
May 25, 2022

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

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Woman with long gray hair
Hair Science Uncategorized
July 20, 2021

Everything You Need to Know About AURA Pigments and Gray Hair

Your top questions answered.

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