semi-permanent

AURA Hair Care model with auburn brown hair that complements her eye color.
Hair Science
May 18, 2022

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

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AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.
Hair Science
April 12, 2022

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

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Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.
Hair Science
March 15, 2022

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

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Uncategorized
July 16, 2021

New to Semi-Permanent Color?

Our specialists answer all of your gray hair and pigment questions.

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Swatches of different AURA pigments
Tutorials Uncategorized
July 16, 2021

How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments

Stain, stain, go away!

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