hair care Ritual
February 13, 2023
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
January 13, 2023
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
July 20, 2022
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
April 13, 2022
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
March 10, 2022
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
January 24, 2022
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
August 26, 2021
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.