Hair Science

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume.

When it comes to the perfect hairstyle, volume is a big plus. Fine-haired gals’ biggest fear is getting the perfect blowout, only to find that it falls flat as soon as you’re out the door. While styling products can help give you a temporary lift, personalized hair care that focuses on added volume gives you the appearance of thicker, fuller hair with body that lasts. Our Specialists are here to help you determine if volume should be one of your hair goals, share their tips on how to keep your big hair energy, and give you a behind-the-scenes look at our volume-focused formulas. So, should Volumize be one of your hair goals? Let’s find out. 

AURA client smiling and touching her hair after using her personalized hair care Ritual of Shampoo, Conditioner, and Mask

4 Signs Your Hair is Signaling a Volume SOS

1. Your hair falls flat immediately after styling. 

Styling products may help, but if you find yourself constantly on the hunt for more body, your hair is calling out for some personalized hair care products.

2. You have naturally fine hair. 

Not sure your hair is fine? Part your hair down the middle, look into a mirror, and examine the amount of scalp peeking through. Seeing only a little scalp is a sign that you have thick, voluminous hair, while seeing a lot of scalp showing means that your hair is on the fine side of the spectrum.

3. Your current products weigh you down. 

Whether you have fine or thick hair, oil and product build-up at your roots can be a real drag. When cleansing isn’t enough to relieve your hair of this added weight, make Volumize one of your hair goals. Infused with lightweight ingredients that give your hair just the right amount of sway, you won’t need to pile on heavy styling products.

4. Every blowout is more like a flat-out. 

Blow drying your hair is a popular way to boost volume when air drying doesn’t do the trick—unless you need help in the volume department. You know you need to make Volumize one of your hair goals when your hair still looks the same no matter how you decide to dry your hair.

Big Hair Energy Starts In the Shower

Now here’s a secret for you: volume truly begins in the shower. Although you can add volume with your styling choices and styling products, it may not last as long because you touch your hair throughout the day. With every touch and hair flip, your big hair will start to deflate. 

Here’s Why: 

Volumizing ingredients soak into clean hair’s cuticle to fill the space with necessary moisture. When the cuticle is bursting with hydration, this plumps up the hair and makes it appear thicker and more luxurious. 

When you make Volumize part of your personalized hair care Ritual, you get more than just big hair, you get big-time bounce and movement that lasts—and all you have to do is use a Ritual that is right for you. 

Why You Want It: 

Give your hair a major kickstart by incorporating volumizing products into your shower. Using lightweight hair care products before your style equals major volume.

Our Volume-focused Formulas

One of the best things about AURA is that you don’t have to choose one singular hair goal. You can achieve the big hair energy you’ve always wanted in combination with other goals you might have like Scalp Care as part of your 3-step Ritual

To craft a formula that fits all of your needs but prioritizes volume, we use an expert blend of body-boosting ingredients to achieve a big hair moment.


Scoop of Panthenol and a description of the benefits: Conditions and smooths while helping to protect strands from environmental stress.

There’s a lot to love about this hair-healthy ingredient. Think of it like this: panthenol in a volume product gives you the gift of shine, frizz control, manageability, and all of the softness you love without the weight.

It also deeply penetrates the hair to make it appear thicker while simultaneously conditioning and defending strands from environmental stress. We told you there was a lot to love, right?

Vitamin B6

Vitamin B6 in powder form and a description of the benefits: Helps balance oils and nourishes the skin and hair.

We all need a dose of vitamins to keep our bodies healthy, including our hair. Vitamin B6 helps to balance the natural oils your scalp produces. By leveling these out, your skin and hair are left feeling and looking nourished. 

This fortifying ingredient can also help support healthy hair growth. Vitamin B6 lets hair cells access amino acids to build protein, giving weaker strands added strength and volume. 

Hydrolyzed Soy Protein

Hydrolyzed Soy Protien in a bowl and a description of the benefits: Plant-powered protein that locks in hydration and boosts shine.

A vegetable alternative to Hydrolyzed Collagen, Hydrolyzed Soy Protein is a key ingredient in our Volumize formula that helps lock in your hair’s moisture and shine. It’s a water-soluble and plant-powered protein also known for its strengthening properties that are ideal for hair that lacks volume. 

Hydrolyzed Pea Protein

Hydrolyzed Pea Protein in a bowl and a description of the benefits: Protein-rich in amino acids that strengthen while helping to seal in moisture.

Packed with essential amino acids, this water-soluble ingredient helps prevent breakage by letting smaller protein particles bond to the hair and form a protective barrier around the cuticle. 

Hydrolyzed Pea Protein also gives your strands a mystifying boost and seal in hydration and moisture, so your hair is rarely, if ever, lackluster.

If you’re ready to make Volumize one of your hair goals, take our hair care Quiz to create your personalized formula. For more hair tips and tricks from our Specialists, check out our Instagram and TikTok @aurahaircare, and make sure to tag us in your big hair energy selfies!