Tutorials

How to Gift AURA Hair Care for the Holidays

This holiday, personalized gifts are the way to go.


If you’re looking for a thoughtful, one-of-a-kind gift this holiday season, a personalized gift will have your loved ones doing a happy dance. With AURA, you can gift a personalized hair care Ritual (which includes a custom Shampoo, Conditioner, and hair Masque) that even has their name on it—literally. Read on to discover how to give the gift AURA hair care for the holidays. Because who doesn’t want the gift of fierce hair?

AURA boxes wrapped with a pink bow

If you’ve ordered AURA before…

If you’re already an AURA lover, ordering a personalized Ritual for your friend is as easy as 1,2,3. There’s no need to go through the hair care Quiz unless you want to start from scratch and make them their own account. Either way, you’re going to end up with an unforgettable present. 

  • Go into your account and edit your formula based on what you think your friend would like. 
  • Here you can select the product, exact hair goals you want to add, the aroma, and all the other little details. 
  • Make sure to put their name on the bottle and include their name on the shipping address to get it delivered right to their door. 
Girl opening AURA box with a hair mask, shampoo, and conditioner inside.

If you’re ordering AURA for the first time…

If you’ve never ordered AURA before, gifting AURA is a fun and interactive experience. Follow the steps below and you’ll be in good hands. 

  • Fill out the hair care Quiz one of two ways: 
    • Keep your gift a secret and fill out the Quiz with their hair in mind as best as you can. If you come across a question you don’t know how to answer you can just bring up the subject of hair care and what your pain points are. Who doesn’t want to gush or complain about their hair care because they just haven’t found their forever products? 

  • Or you can sit down with them and do the Quiz together! This makes it a fun bonding experience and they’ll still get a gorgeous box of hair care products delivered right to their door for them to unwrap. 
  • Note that when you finish the Quiz, you will be required to create an account that will save this information. You can either use your information or your friend’s if you’d like. If you decide to use your giftee’s info, they will receive a confirmation email from AURA, so it might be good to give them a heads up!
Person going through the hair care quiz

How do you decide which products they need?

Does your loved one need Shampoo? Conditioner? A Masque? Or all three? In general, we recommend going for the full 3-step Ritual to make sure that they unlock all of their hair goals. Each hair care product is made-to-order and formulated to work together in order to deliver the hair of their dreams. 

That said, you can always start with a Shampoo and Conditioner duo to get them started on the right foot. They can decide for themselves later down the road if they want to upgrade their hair care Ritual to include our luxurious hair Masque. 

If your friend or family member loves to color their hair, you may also consider gifting them a Conditioner and hair Masque bundle with one of our Color Enhancing semi-permanent pigments. With this option, you can choose from our rainbow of fashion-forward Fantasy shades (like French Lavender or Rose Gold) or color-boosting Classic shades (like Chocolate or Copper). 

The Masque will transform their hair color and the Conditioner will maintain it from wash to wash so it’s important to get both of these products together if you want to gift them long-lasting results. 

Two ladies exchanging AURA gifts and smiling

Insights for gifting personalized products

The best part about gifting personalized hair care products is that it is an opportunity to make your loved ones feel extra special. 

If your friend has a nickname or there’s an inside joke between the two of you, consider making that the name on their Ritual. Are there certain scents that bring back fond memories? Choose an aroma to complement those times. 

Any thoughtful touch that you can bring to the table will take this gift over the top. 


We hope this guide helps make gifting easy for you this holiday season. And don’t be afraid to treat yourself to a new Ritual while you’re at it! You deserve the gift of your dream hair, too. 😉