It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
February 13, 2023

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.
January 13, 2023

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.