hair care Ritual
January 13, 2023
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
July 20, 2022
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
April 13, 2022
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
March 10, 2022
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
March 07, 2022
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
January 24, 2022
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
August 26, 2021
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.