conditioner
July 16, 2021
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
June 28, 2021
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
June 28, 2021
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
June 17, 2021
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
June 17, 2021
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
June 11, 2021
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
June 10, 2021
Pigment Intensities–What’s the Difference?
Are you Soft, Vibrant, or Bold?
June 03, 2021
How are AURA pigmented products different from other temporary pigmented products?
Let’s get personal.
May 13, 2021
The Best Pigment in 2021 for Your Astrological Sign
Find your celestial hair color match.
May 13, 2021
Our Top 4 Fantasy Pigments for Brunettes
Take your hair on a colorful journey.
April 21, 2021
Which Pigmented Product Should I Use First—My Conditioner or Masque?
Specialists’ tips for using your Ritual.