Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
The Step Up Sisterhood
Helping young women see their endless possibilities.
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.