AURA Hair Care model with auburn brown hair that complements her eye color.
May 18, 2022

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.
April 12, 2022

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.
March 15, 2022

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

July 27, 2021

The Redhead Guide to AURA

Our specialist show all of the options for red and coppers.

July 20, 2021

How To Apply AURA Semi-Permanent Pigments

Our specialists answer all of your gray hair and pigment questions.

July 20, 2021

Ways to Keep Cool and Stay Vibrant During the Summer

Our specialists share their 5 tips to healthy summer hair.

July 16, 2021

New to Semi-Permanent Color?

Our specialists answer all of your gray hair and pigment questions.

June 25, 2021

5 Tips to Unlock Summer-Ready Hair

Beat the heat with our summer-approved tips.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.