Tutorials

Questions About Your Ritual Ingredients?

Let’s give you those answers.


What is on the inside is what matters most. This couldn’t be more true when it comes to the ingredients in your hair care products. Whether you have allergies or just want to know the ingredients found in your AURA Ritual, we’re here to help answer any of your ingredient concerns. Read on for a quick guide on how to access ingredient info when taking our Quiz.

AURA Hair Care ingredients spotlight.

AURA Rituals are thoughtfully formulated and do not contain Parabens or SLS or SLES (two harsh cleansing sulfates). All of our products are vegan, cruelty free, and Leaping Bunny Certified. We also offer a fragrance-free option in addition to our five (soon to be six) aroma choices. 

When filling out our Quiz and wanting more product information, you can view our in-depth ingredient descriptions when selecting what items to add to your Ritual. These include all components of your Personalized Hair Care products, including pigment and aroma. 

After you’ve completed our Quiz, we’ll recommend the products your hair needs to reach your goals. On this page, you’ll be able to deep dive into the recommended ingredients for each product. Keep an eye out for a screen that looks similar to the example below. This ingredient list will include everything that will come in your made-from-scratch formula, including your pigment and aroma if you selected those.

The Complete Your Ritual section in AURA Hair Care's Quiz.
This is the section in your Quiz where you will find your ingredients. Click “See Ingredients
AURA Hair Care Ritual ingredient information.
This list of ingredient information will then pop up.

Where Do I Find My Ingredients After I’ve Ordered My Ritual?

After you’ve completed your order, you can access your ingredient info anytime by logging into your AURA account. Go to Order History, click on View Details, then select the product in your Ritual that you want to view more details on. Then, you’ll be able to see the full list of ingredients for that item. Your list of ingredients will also appear on the personalized card you’ll receive with your Ritual

AURA Hair Care Ingredients In User Account
This is an example of what your ingredients will look like within your account.

If you have any specific questions, just reach out to our team of AURA Specialists. We are always here to help. 


We cannot wait to see your results from your Ritual! As always, feel free to share your results with us on Facebook, Instagram, and TikTok @aurahaircare.