Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
March 07, 2022

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Woman using our Neutralizer for Gray, Blonde, or Silver Hair
July 16, 2021

A Guide to Our Neutralizing Pigments

Let’s tone things down a bit.

AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.
June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

April 20, 2021

How to Apply Your Pigmented Hair Masque & Conditioner

Get the most out of your pigmented Masque application.