How to Apply Your AURA Products Without Pigment

Simple tips for using your Ritual.

Everyone’s hair is different based on type, texture, lifestyle, and goals, which means everyone’s product use will be different, too. While our guide below is a good place to start, we encourage you to use your products in a way that works best for your hair once you’re comfortable. After all, you know it best, and your own, personalized routine will make your mirror moments shine that much more. 

If you’ve added optional pigments to your products, check out our guide on how to apply our pigmented Masque.

AURA client getting ready to use her personalized Ritual complete with Shampoo, Conditioner, and hair Masque while enjoying her optional aroma.

Step 1: Shampoo, focusing on your scalp.

Whether or not you use a lot of styling products, giving your scalp a little TLC is always a good idea—plus, it’s uber relaxing. Our Specialist, Ali, recommends adding a bit of personalized Shampoo to your scalp and hairline, and then massaging your Shampoo into these areas for 30 seconds. After focusing on your scalp and hairline, give those areas a quick rinse before shampooing your full head of hair. 

This approach to shampooing helps remove build up if you use a lot of styling products, and if you don’t, it’s a perfect moment for self care.

Step 2: Condition your midlengths and ends. 

This is your moment to indulge and let your strands soak up the benefits of your personalized Conditioner. Regardless of your hair type, your scalp and roots will typically hold onto oils, and your midlength and ends will tend to be on the drier side. Because of this, be sure to thoroughly comb your Conditioner through your hair, focusing on your midlength and ends. 

Let the product sit for 2-4 minutes, depending on your personalized instructions, and give your hair an invigorating massage. Take in all the notes of your chosen aroma and settle into that uplifting sensory experience while you wait to rinse.

AURA Insight: Whether your goal is to volumize deflated strands or improve smoothness, your personalized Conditioner formula won’t weigh you down. Plus, you can easily dial up or down your goals, aroma, or pigment as needed in your account.

Step 3: Masque last for an intense focus on your hair goals.

Your hair has a more adventurous lifestyle than you might think, and a regular refresh with a personalized Masque can help you reach your hair goals faster.

Our Specialist, Sarah, recommends applying your Masque liberally to clean, dry hair or wet hair post-shampoo and condition. How you choose to apply it is up to you, just be sure to let it sit for up to 10 minutes while you turn up some music and get your dance on for best results. Then rinse and go.

AURA Insight: While you’re applying your Masque, use a wide-toothed comb to evenly distribute your product and fully saturate your strands. 

Let us know how you like to use your AURA products and tag us in your hair selfies on Instagram, TikTok, or Facebook @aurahaircare for a chance to be featured.