July 27, 2021

The Redhead Guide to AURA

Our specialist show all of the options for red and coppers.

July 20, 2021

How To Apply AURA Semi-Permanent Pigments

Our specialists answer all of your gray hair and pigment questions.

July 20, 2021

Ways to Keep Cool and Stay Vibrant During the Summer

Our specialists share their 5 tips to healthy summer hair.

July 16, 2021

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

July 16, 2021

New to Semi-Permanent Color?

Our specialists answer all of your gray hair and pigment questions.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.
July 16, 2021

What Makes AURA Hair Care So Unique?

Explore our endless possibilities.

Woman using our Neutralizer for Gray, Blonde, or Silver Hair
July 16, 2021

A Guide to Our Neutralizing Pigments

Let’s tone things down a bit.

July 16, 2021

Questions About Your Ritual Ingredients?

Our specialists answer all of your gray hair and pigment questions.

July 13, 2021

A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque

Self care and hair care make the perfect pair.

Girl showing us the back of her space bun hairstyle
July 06, 2021

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.