The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.