semi-permanent hair color
September 27, 2022
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
September 13, 2022
Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.
August 05, 2022
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
May 31, 2022
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
May 25, 2022
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
April 14, 2022
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
March 23, 2022
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
January 31, 2022
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
January 05, 2022
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
October 25, 2021
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
September 15, 2021
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
July 20, 2021
Everything You Need to Know About AURA Pigments and Gray Hair
Your top questions answered.