Three ladies sporting this fall season's hair color trends
September 27, 2022

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Monica Medellin looking at her AURA hair care products
September 13, 2022

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

AURA Hair Care model hops on the hot pink trend with Monaco Magenta
August 05, 2022

How to Hop On the Hot Pink Hair Color Trend

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Our social media manager, Leslie, with rainbow hair, featuring our semi-permanent hair color.
May 31, 2022

The Best Pigments to Show Your Pride

Show off your true colors with our rainbow of Fantasy pigments.

AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.
May 25, 2022

Everything You Need to Know About AURA’s Balayage Highlighting Kit

Your top Balayage Highlighting Kit questions answered.

Three ladies rocking this season's hair color trends
April 14, 2022

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

January 31, 2022

Mesmerizing Pigment Trends For 2022

AURA Hair Care 2022 Hair Color Trends

AURA Ambassador with Jaipur Rose pigmented hair.
January 05, 2022

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Woman with a Copper Mahogany hair color
September 15, 2021

2021 Fall & Winter Hair Color Trends

Trends you can snuggle up with.