semi-permanent hair color
Everything You Need to Know About Our Pigment Primer￼
Your top Pigment Primer questions answered.
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Everything You Need to Know About AURA Pigments and Gray Hair
Your top questions answered.