shampoo

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Take your hair color on a journey to satisfy your wanderlust.

Get to know creative force and NYC-based performer Sy Chounchaisit.

Curls just want to have fun.

Find out some of Rawlin Jefferson’s best kept secrets.

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Experience effortlessly hydrated hair.

Helping young women see their endless possibilities.

We’re revealing the key to a total hair color transformation.

Match your hair color to your Zodiac sign.

Give the gift of marvelous hair.

Find out some of Andrea Pena’s best kept secrets.

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Say goodbye to hair damage.

Get inspired to create your next pigmented summer look.

No summer is complete without a trip to the ice cream truck.

Let’s get personal.

You asked, we answered.

Find your celestial hair color match.

Specialists’ tips for using your Ritual.