shampoo
![It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_HeroImage-2-aspect-ratio-400-300-300x225.jpg)
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
![Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.](https://blog.aurahaircare.com/wp-content/uploads/2023/01/2023-Colorscope_Featured-aspect-ratio-400-300-300x225.jpg)
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
![Collage of images featuring the destinations that inspired our top 5 fantasy pigments](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-3-aspect-ratio-400-300-300x225.jpg)
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
![Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
![AURA Hair Care model with curly hair smiles and embraces her Enhanced Curls](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
![AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.](https://blog.aurahaircare.com/wp-content/uploads/2022/06/PRIDEBLOG_Featured-aspect-ratio-400-300-300x225.jpg)
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
![Photo of AURA's Pigmented Masque surrounded by gems and sparkles](https://blog.aurahaircare.com/wp-content/uploads/2022/04/ArticleKeyword_Featured-2-aspect-ratio-400-300-1-300x224.jpg)
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
![Person touching the dry ends of their hair](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-2-aspect-ratio-400-300-300x225.jpg)
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
![Picture of Nicholle E. at a Step Up event](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
The Step Up Sisterhood
Helping young women see their endless possibilities.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/01/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
![AURA Ambassador with Jaipur Rose pigmented hair.](https://blog.aurahaircare.com/wp-content/uploads/2021/06/5449-aspect-ratio-400-300-300x225.jpg)
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/08/How-to-Gift-AURA_Featured-aspect-ratio-400-300-300x225.jpg)
![](https://blog.aurahaircare.com/wp-content/uploads/2022/03/AURA_BLOG_AndreaPena_HeroImage-aspect-ratio-400-300-300x225.jpg)
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
![Girl smiling and touching her hair](https://blog.aurahaircare.com/wp-content/uploads/2021/08/AURA_BLOG_VolumeGoals_Hero-aspect-ratio-400-300-300x225.jpg)
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_DamagedHair_Hero-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_HairTrendsIceCream_Popsicle-aspect-ratio-400-300-300x225.jpg)
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_HairTrendsIceCream_Featured-aspect-ratio-400-300-300x225.jpg)
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_Environmental_Product_Shower_0074_NO_PUMP-aspect-ratio-400-300-300x225.jpg)
How are AURA pigmented products different from other temporary pigmented products?
Let’s get personal.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/Aura-981_Colored_R1_NO_PUMP-3-1-scaled-aspect-ratio-400-300-300x225.jpg)
![AURA Ambassador with Jaipur Rose pigmented hair.](https://blog.aurahaircare.com/wp-content/uploads/2021/06/5449-aspect-ratio-400-300-300x225.jpg)
The Best Pigment in 2021 for Your Astrological Sign
Find your celestial hair color match.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/04/756-aspect-ratio-400-300-1-300x225.jpg)
Which Pigmented Product Should I Use First—My Conditioner or Masque?
Specialists’ tips for using your Ritual.