Collage of images featuring the destinations that inspired our top 5 fantasy pigments
August 01, 2022

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Take your hair color on a journey to satisfy your wanderlust.

Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."
July 20, 2022

AURA Creator Spotlight: Meet Sy Chounchaisit

Get to know creative force and NYC-based performer Sy Chounchaisit.

AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.
June 27, 2022

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

Find out some of Rawlin Jefferson’s best kept secrets.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
March 07, 2022

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Picture of Nicholle E. at a Step Up event
March 03, 2022

The Step Up Sisterhood

Helping young women see their endless possibilities.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

AURA Ambassador with Jaipur Rose pigmented hair.
January 05, 2022

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.

May 27, 2021

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

AURA Ambassador with Jaipur Rose pigmented hair.
May 13, 2021

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.