Three ladies sporting this fall season's hair color trends
September 27, 2022

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Three ladies rocking this season's hair color trends
April 14, 2022

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

January 31, 2022

Mesmerizing Pigment Trends For 2022

AURA Hair Care 2022 Hair Color Trends

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Woman with a Copper Mahogany hair color
September 15, 2021

2021 Fall & Winter Hair Color Trends

Trends you can snuggle up with.

Girl showing us the back of her space bun hairstyle
July 06, 2021

Summer Hairstyles That Both Millennials and Gen Z Will Love

Summer-ready hairstyles we can all agree on.

Collage of three girls with pigmented hair
June 08, 2021

AURA’s Summer 2021 Fantasy Pigments Trend Guide

Summer is the perfect time to show off your post-quarantine look.