Manicured hand holding our Aura scalp massager surrounded by bubbles.
March 01, 2023

The Benefits of Scalp Massage

Learn how our scalp massager can help you elevate your mirror moments.

Four people with curly hair sporting different hairstyles.
February 21, 2023

4 Easy Hairstyles for Curly Hair

Add these effortless styles to your mirror moment roster.

Three bottles of our skin-nourishing body wash against a water-drenched background.
February 14, 2023

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
February 13, 2023

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

February 10, 2023

Your Valentine’s Day Self Care Ritual with AURA

Show yourself some love this Valentine’s Day with AURA.

Woman of color with hands in her hair washing her curly hair with high-quality ingredients.
February 08, 2023

Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients

Healthy-looking hair starts with your scalp.

Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.
January 13, 2023

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Five purple AURA boxes wrapped in light pink ribbons as presents.
November 22, 2022

2022 Holiday Gift Guide

Step up your gifting game with this list of specialist-curated hair care goodies.

AURA Hair Care Ritual includes personalized Shampoo, Conditioner, and Masque. Each and every product crafted and packaged with sustainability in mind.
May 23, 2022

What Does Sustainability Look Like at AURA?

Loving the Earth is part of our daily mantra.

Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

AURA client Maya indulging in her AURA aroma added to her hair care Ritual.
August 06, 2021

Find Your AURA Aroma

Take this quiz to discover which AURA aroma fits your vibe.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

July 13, 2021

A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque

Self care and hair care make the perfect pair.

AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.
June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 25, 2021

5 Tips to Unlock Summer-Ready Hair

Beat the heat with our summer-approved tips.