The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
What Does Sustainability Look Like at AURA?
Loving the Earth is part of our daily mantra.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Find Your AURA Aroma
Take this quiz to discover which AURA aroma fits your vibe.
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
A Self-Care Ritual: DIY Face Masks to Pair With Your Hair Masque
Self care and hair care make the perfect pair.
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
5 Tips to Unlock Summer-Ready Hair
Beat the heat with our summer-approved tips.
Which Pigmented Product Should I Use First—My Conditioner or Masque?
Specialists’ tips for using your Ritual.