mask

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Experience effortlessly hydrated hair.

We’re revealing the key to a total hair color transformation.

Match your hair color to your Zodiac sign.

Give the gift of marvelous hair.

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Give your hair some personalized attention.

Learn more about our curl-focused formulas.

Let’s talk hair repair.

Say goodbye to hair damage.

Get inspired to create your next pigmented summer look.

No summer is complete without a trip to the ice cream truck.

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

Are you Soft, Vibrant, or Bold?

Let’s get personal.

You asked, we answered.

Find your celestial hair color match.

Take your hair on a colorful journey.