Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.
How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.
The Best Pigment in 2022 for Your Astrological Sign
Match your hair color to your Zodiac sign.
Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
Should Volumize Be One of Your Hair Goals?
It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
Hair Care Rituals Based On Your Lifestyle
Give your hair some personalized attention.
Is AURA Curly Girl Approved?
Learn more about our curl-focused formulas.
Should Repair Be One of Your Hair Goals?
Let’s talk hair repair.
Everything You Need to Know About Hair Damage and How to Prevent It
Say goodbye to hair damage.
How to Achieve Our Rocket Popsicle Money Piece Look
Get inspired to create your next pigmented summer look.
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
Pigment Intensities–What’s the Difference?
Are you Soft, Vibrant, or Bold?
How are AURA pigmented products different from other temporary pigmented products?
Let’s get personal.
The Best Pigment in 2021 for Your Astrological Sign
Find your celestial hair color match.
Our Top 4 Fantasy Pigments for Brunettes
Take your hair on a colorful journey.