Photo of AURA's Pigmented Masque surrounded by gems and sparkles
April 13, 2022

The Best Pigment Based on Your Birthstone

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Person touching the dry ends of their hair
March 10, 2022

8 Simple Tips to Ditch Dry & Frizzy Hair

Experience effortlessly hydrated hair.

It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
March 07, 2022

Should Moisturize Be One of Your Hair Goals?

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

January 24, 2022

How Much Pigmented Product Should I Use?

We’re revealing the key to a total hair color transformation.

AURA Ambassador with Jaipur Rose pigmented hair.
January 05, 2022

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

November 23, 2021

How to Gift AURA Hair Care

Give the gift of marvelous hair.

Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual
September 29, 2021

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Ariana Adams and her Mom, Sandi, holding their AURA bottles
September 20, 2021

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual
September 17, 2021

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

September 15, 2021

Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

Girl smiling and touching her hair
August 26, 2021

Should Volumize Be One of Your Hair Goals?

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Girl touching her curly hair and smiling
August 10, 2021

Hair Care Rituals Based On Your Lifestyle

Give your hair some personalized attention.

Girl with curly hair smiling
July 16, 2021

Is AURA Curly Girl Approved?

Learn more about our curl-focused formulas.

AURA Hair Care model is ready to use her personalized Repair-focused Ritual in the shower.
June 28, 2021

Should Repair Be One of Your Hair Goals?

Let’s talk hair repair.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

June 10, 2021

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.

May 27, 2021

How to Make Adjustments to Your Personalized Ritual

Your personalized formulas evolve with you.

AURA Ambassador with Jaipur Rose pigmented hair.
May 13, 2021

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.

May 13, 2021

Our Top 4 Fantasy Pigments for Brunettes

Take your hair on a colorful journey.