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September 27, 2022
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
August 01, 2022
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
July 20, 2022
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
June 27, 2022
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
April 14, 2022
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
March 23, 2022
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
March 03, 2022
The Step Up Sisterhood
Helping young women see their endless possibilities.
January 31, 2022
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
October 25, 2021
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
October 05, 2021
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
September 15, 2021
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
July 16, 2021
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
June 17, 2021
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.