Three ladies sporting this fall season's hair color trends
September 27, 2022

2022’s Essential Fall and Winter Hair Color Trends

Fall in love with these must-try hair colors.

Collage of images featuring the destinations that inspired our top 5 fantasy pigments
August 01, 2022

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

Take your hair color on a journey to satisfy your wanderlust.

Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."
July 20, 2022

AURA Creator Spotlight: Meet Sy Chounchaisit

Get to know creative force and NYC-based performer Sy Chounchaisit.

AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.
June 27, 2022

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

Find out some of Rawlin Jefferson’s best kept secrets.

Three ladies rocking this season's hair color trends
April 14, 2022

2022’s Hottest Spring and Summer Hair Color Trends

It’s time to heat things up with these must-try hair colors.

5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.
March 23, 2022

5 Must-Try Festival Hairstyles for 2022

The hottest hairstyle lineup just dropped.

Picture of Nicholle E. at a Step Up event
March 03, 2022

The Step Up Sisterhood

Helping young women see their endless possibilities.

January 31, 2022

Mesmerizing Pigment Trends For 2022

AURA Hair Care 2022 Hair Color Trends

Girl posing over a chess board with red, vintage-inspired hair
October 25, 2021

2021 At-home Halloween Hairstyle Trends

Last-minute looks inspired by some of our favorite game-changing women.

Woman with a Copper Mahogany hair color
September 15, 2021

2021 Fall & Winter Hair Color Trends

Trends you can snuggle up with.

July 16, 2021

Ways To Recycle and Reuse Your Ritual

Our Specialists share their tips on recycling AURA packaging.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.