masque
![Woman smelling her AURA hair care product with a collage of elements featured in our aromas in the background.](https://blog.aurahaircare.com/wp-content/uploads/2023/06/Aroma-Deep-Dive_Featured-aspect-ratio-400-300-300x225.jpg)
Aroma Deep Dive: Which Aroma is Right for Me?
Get an up-close look at each of our six signature aromas.
![Woman laughing with hair in two buns hairstyle.](https://blog.aurahaircare.com/wp-content/uploads/2023/05/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
5 Simple Heatless Hairstyles for Summer
Turn down the heat on your hair with these easy, summer-ready hairstyles.
![Wet hair being brushed through with purple wide tooth comb](https://blog.aurahaircare.com/wp-content/uploads/2023/05/ArticleKeyword_HeroImage-aspect-ratio-400-300-300x225.jpg)
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
![Images of three people showing off different hair colors](https://blog.aurahaircare.com/wp-content/uploads/2023/04/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
![Hand holding a bottle of AURA's personalized shampoo in front of a leafy pear tree.](https://blog.aurahaircare.com/wp-content/uploads/2023/04/ArticleKeyword_HeroImage-aspect-ratio-400-300-300x225.jpg)
How to Make Your Beauty Routine More Sustainable for Earth Month 2023
Craft an eco-conscious routine with AURA.
![Shower head with leaves draped around the back inside of a white shower.](https://blog.aurahaircare.com/wp-content/uploads/2023/03/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
How to Create a Bath Bouquet for Aromatherapy
Elevate your self care routine with a DIY bath bouquet.
![Three women showcasing this spring and summer's hair color trends.](https://blog.aurahaircare.com/wp-content/uploads/2023/02/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
![Three ladies sporting this fall season's hair color trends](https://blog.aurahaircare.com/wp-content/uploads/2022/09/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
![Collage of images featuring the destinations that inspired our top 5 fantasy pigments](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-3-aspect-ratio-400-300-300x225.jpg)
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
![Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
![AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.](https://blog.aurahaircare.com/wp-content/uploads/2022/06/PRIDEBLOG_Featured-aspect-ratio-400-300-300x225.jpg)
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
![Three ladies rocking this season's hair color trends](https://blog.aurahaircare.com/wp-content/uploads/2022/04/ArticleKeyword_Featured-3-aspect-ratio-400-300-300x225.jpg)
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
![5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-4-aspect-ratio-400-300-300x225.jpg)
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
![Picture of Nicholle E. at a Step Up event](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
The Step Up Sisterhood
Helping young women see their endless possibilities.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/01/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
![Girl posing over a chess board with red, vintage-inspired hair](https://blog.aurahaircare.com/wp-content/uploads/2021/10/2021Halloween_Featured-aspect-ratio-400-300-300x225.jpg)
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
![](https://blog.aurahaircare.com/wp-content/uploads/2022/03/AURA_BLOG_AndreaPena_HeroImage-aspect-ratio-400-300-300x225.jpg)
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
![Woman with a Copper Mahogany hair color](https://blog.aurahaircare.com/wp-content/uploads/2021/09/AURA_BLOG_FallWinterHairTrends_Featured-aspect-ratio-400-300-300x225.jpg)
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/11/RecycleYourRitual_Featured-aspect-ratio-400-300-300x225.jpg)
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_HairTrendsIceCream_Featured-aspect-ratio-400-300-300x225.jpg)
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.