masque
5 Simple Heatless Hairstyles for Summer
Turn down the heat on your hair with these easy, summer-ready hairstyles.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
How to Make Your Beauty Routine More Sustainable for Earth Month 2023
Craft an eco-conscious routine with AURA.
How to Create a Bath Bouquet for Aromatherapy
Elevate your self care routine with a DIY bath bouquet.
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.
5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.
The Step Up Sisterhood
Helping young women see their endless possibilities.
Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends
2021 At-home Halloween Hairstyle Trends
Last-minute looks inspired by some of our favorite game-changing women.
Latinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
Find out some of Andrea Pena’s best kept secrets.
2021 Fall & Winter Hair Color Trends
Trends you can snuggle up with.
Ways To Recycle and Reuse Your Ritual
Our Specialists share their tips on recycling AURA packaging.
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
No summer is complete without a trip to the ice cream truck.