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Get an up-close look at each of our six signature aromas.

Turn down the heat on your hair with these easy, summer-ready hairstyles.

We’re untangling the mystery behind knotty strands.

Take your festival fashion to the next level with these trending hair colors.

Craft an eco-conscious routine with AURA.

Elevate your self care routine with a DIY bath bouquet.

Step into the new season with an effortlessly trendy look.

Fall in love with these must-try hair colors.

Take your hair color on a journey to satisfy your wanderlust.

Get to know creative force and NYC-based performer Sy Chounchaisit.

Find out some of Rawlin Jefferson’s best kept secrets.

It’s time to heat things up with these must-try hair colors.

The hottest hairstyle lineup just dropped.

Helping young women see their endless possibilities.

AURA Hair Care 2022 Hair Color Trends

Last-minute looks inspired by some of our favorite game-changing women.

Find out some of Andrea Pena’s best kept secrets.

Trends you can snuggle up with.

Our Specialists share their tips on recycling AURA packaging.

No summer is complete without a trip to the ice cream truck.