AURA Hair Care model with auburn brown hair that complements her eye color.
May 18, 2022

The Best Pigments Based on Your Eye Color

Our hair care specialists help you find the pigments that best complement your eye color.

AURA Hair Care model Michelle shown with Hawaiian Coral semi-permanent hair color on the left. On the right, Michelle is shown with her new purple pigmented hair.
April 12, 2022

How to Switch Up Your Pigment

Time for a hair color change? Follow these must-have tips.

Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.
March 15, 2022

Picking the Perfect Pigment for Your Skin Tone

Our hair care specialists help you find the pigments that best complement your complexion.

AURA Ambassador with Jaipur Rose pigmented hair.
January 05, 2022

The Best Pigment in 2022 for Your Astrological Sign

Match your hair color to your Zodiac sign.

Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual
September 29, 2021

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Ariana Adams and her Mom, Sandi, holding their AURA bottles
September 20, 2021

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Melina Vega sitting by the water with her AURA hair care Ritual
September 17, 2021

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

September 15, 2021

Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

July 27, 2021

The Redhead Guide to AURA

Our specialist show all of the options for red and coppers.

July 20, 2021

How To Apply AURA Semi-Permanent Pigments

Our specialists answer all of your gray hair and pigment questions.

July 20, 2021

Ways to Keep Cool and Stay Vibrant During the Summer

Our specialists share their 5 tips to healthy summer hair.

July 16, 2021

New to Semi-Permanent Color?

Our specialists answer all of your gray hair and pigment questions.

AURA Shampoo, Conditioner, and Masque on a marble bathroom shelf.
July 16, 2021

What Makes AURA Hair Care So Unique?

Explore our endless possibilities.

June 25, 2021

5 Tips to Unlock Summer-Ready Hair

Beat the heat with our summer-approved tips.

June 17, 2021

How to Achieve Our Rocket Popsicle Money Piece Look

Get inspired to create your next pigmented summer look.

June 17, 2021

Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors

No summer is complete without a trip to the ice cream truck.

Queer Artist Criibaby
June 11, 2021

Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

June 10, 2021

Will AURA Pigments Work On Naturally Gray Hair?

Our specialists answer all of your gray hair and pigment questions.

June 10, 2021

Pigment Intensities–What’s the Difference?

Are you Soft, Vibrant, or Bold?

June 03, 2021

Your Top Pigment Questions Answered

You asked, we answered.

AURA Ambassador with Jaipur Rose pigmented hair.
May 13, 2021

The Best Pigment in 2021 for Your Astrological Sign

Find your celestial hair color match.