Tutorials

Turn down the heat on your hair with these easy, summer-ready hairstyles.

We’re untangling the mystery behind knotty strands.

Your top Pigment Primer questions answered.

Take your festival fashion to the next level with these trending hair colors.

Craft an eco-conscious routine with AURA.

Elevate your self care routine with a DIY bath bouquet.

Step into the new season with an effortlessly trendy look.

Add these effortless styles to your mirror moment roster.

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Show off your true colors with our rainbow of Fantasy pigments.

Your top Balayage Highlighting Kit questions answered.

The hottest hairstyle lineup just dropped.

Give the gift of marvelous hair.

Last-minute looks inspired by some of our favorite game-changing women.

Our Specialists share their tips on recycling AURA packaging.

Stain, stain, go away!

Our specialists answer all of your gray hair and pigment questions.

Summer-ready hairstyles we can all agree on.

Get inspired to create your next pigmented summer look.

Simple tips for using your Ritual.

Get the most out of your pigmented Masque application.

Because getting bold color is easy.