AURA hair care

Get an up-close look at each of our six signature aromas.

Turn down the heat on your hair with these easy, summer-ready hairstyles.

We’re untangling the mystery behind knotty strands.

Your top Pigment Primer questions answered.

Take your festival fashion to the next level with these trending hair colors.

Craft an eco-conscious routine with AURA.

Elevate your self care routine with a DIY bath bouquet.

Step into the new season with an effortlessly trendy look.

Learn how our scalp massager can help you elevate your mirror moments.

Add these effortless styles to your mirror moment roster.

Elevate your self care routine with a warm bath and AURA’s new body wash.

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Show yourself some love this Valentine’s Day with AURA.

Healthy-looking hair starts with your scalp.

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Step up your gifting game with this list of specialist-curated hair care goodies.

Fall in love with these must-try hair colors.

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Take your hair color on a journey to satisfy your wanderlust.

Get to know creative force and NYC-based performer Sy Chounchaisit.

Curls just want to have fun.

Find out some of Rawlin Jefferson’s best kept secrets.

Show off your true colors with our rainbow of Fantasy pigments.