AURA hair care

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.

2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.

Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.

How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.

AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.

4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.

The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.

Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.

What Does Sustainability Look Like at AURA?
Loving the Earth is part of our daily mantra.

The Best Pigments Based on Your Eye Color
Our hair care specialists help you find the pigments that best complement your eye color.

2022’s Hottest Spring and Summer Hair Color Trends
It’s time to heat things up with these must-try hair colors.

The Best Pigment Based on Your Birthstone
Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

How to Switch Up Your Pigment
Time for a hair color change? Follow these must-have tips.

5 Must-Try Festival Hairstyles for 2022
The hottest hairstyle lineup just dropped.

Picking the Perfect Pigment for Your Skin Tone
Our hair care specialists help you find the pigments that best complement your complexion.

8 Simple Tips to Ditch Dry & Frizzy Hair
Experience effortlessly hydrated hair.

Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

The Step Up Sisterhood
Helping young women see their endless possibilities.

The AURA Guide to Determining Your Curl Type
Your go-to guide to deciphering curl types.

Mesmerizing Pigment Trends For 2022
AURA Hair Care 2022 Hair Color Trends

How Much Pigmented Product Should I Use?
We’re revealing the key to a total hair color transformation.