AURA hair care

Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

Step up your gifting game with this list of specialist-curated hair care goodies.

Fall in love with these must-try hair colors.

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Take your hair color on a journey to satisfy your wanderlust.

Get to know creative force and NYC-based performer Sy Chounchaisit.

Curls just want to have fun.

Find out some of Rawlin Jefferson’s best kept secrets.

Show off your true colors with our rainbow of Fantasy pigments.

Your top Balayage Highlighting Kit questions answered.

Loving the Earth is part of our daily mantra.

Our hair care specialists help you find the pigments that best complement your eye color.

It’s time to heat things up with these must-try hair colors.

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Time for a hair color change? Follow these must-have tips.

The hottest hairstyle lineup just dropped.

Our hair care specialists help you find the pigments that best complement your complexion.

Experience effortlessly hydrated hair.

It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Helping young women see their endless possibilities.

Your go-to guide to deciphering curl types.

AURA Hair Care 2022 Hair Color Trends

We’re revealing the key to a total hair color transformation.