AURA hair care
5 Simple Heatless Hairstyles for Summer
Turn down the heat on your hair with these easy, summer-ready hairstyles.
6 Tips for Detangling Your Hair
We’re untangling the mystery behind knotty strands.
Everything You Need to Know About Our Pigment Primer￼
Your top Pigment Primer questions answered.
2023 Festival Season Hair Color Trends
Take your festival fashion to the next level with these trending hair colors.
How to Make Your Beauty Routine More Sustainable for Earth Month 2023
Craft an eco-conscious routine with AURA.
How to Create a Bath Bouquet for Aromatherapy
Elevate your self care routine with a DIY bath bouquet.
Hair Color Trend Forecast: Spring & Summer 2023
Step into the new season with an effortlessly trendy look.
The Benefits of Scalp Massage
Learn how our scalp massager can help you elevate your mirror moments.
4 Easy Hairstyles for Curly Hair
Add these effortless styles to your mirror moment roster.
The Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Should Moisturize Be One of Your Hair Goals?
It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Your Valentine’s Day Self Care Ritual with AURA
Show yourself some love this Valentine’s Day with AURA.
Let’s Talk Scalp Care: Healthy Scalp Habits & Ingredients
Healthy-looking hair starts with your scalp.
2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
2022 Holiday Gift Guide
Step up your gifting game with this list of specialist-curated hair care goodies.
2022’s Essential Fall and Winter Hair Color Trends
Fall in love with these must-try hair colors.
Latina Surfer and Creative Powerhouse Monica Medellin Tells All
Discover how this barrier-breaking woman is reshaping culture one wave at a time.
How to Hop On the Hot Pink Hair Color Trend
Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
The Travel Destinations That Inspired Our Top 5 Fantasy Pigments
Take your hair color on a journey to satisfy your wanderlust.
AURA Creator Spotlight: Meet Sy Chounchaisit
Get to know creative force and NYC-based performer Sy Chounchaisit.
4 Tips to Enhance Your Curls and How AURA Can Help
Curls just want to have fun.
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
Find out some of Rawlin Jefferson’s best kept secrets.
The Best Pigments to Show Your Pride
Show off your true colors with our rainbow of Fantasy pigments.
Everything You Need to Know About AURA’s Balayage Highlighting Kit
Your top Balayage Highlighting Kit questions answered.