Woman laughing with hair in two buns hairstyle.

5 Simple Heatless Hairstyles for Summer

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Turn down the heat on your hair with these easy, summer-ready hairstyles.

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Wet hair being brushed through with purple wide tooth comb

6 Tips for Detangling Your Hair

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We’re untangling the mystery behind knotty strands.

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Four people with curly hair sporting different hairstyles.

4 Easy Hairstyles for Curly Hair

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Add these effortless styles to your mirror moment roster.

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Your Valentine’s Day Self Care Ritual with AURA

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Show yourself some love this Valentine’s Day with AURA.

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Five purple AURA boxes wrapped in light pink ribbons as presents.

2022 Holiday Gift Guide

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Step up your gifting game with this list of specialist-curated hair care goodies.

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