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Your top Pigment Primer questions answered.

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Your top Balayage Highlighting Kit questions answered.

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Our hair care specialists help you find the pigments that best complement your eye color.

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Our hair care specialists help you find the pigments that best complement your complexion.

Your go-to guide to deciphering curl types.

AURA Hair Care 2022 Hair Color Trends

Match your hair color to your Zodiac sign.

20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

Our specialists answer all of your gray hair and pigment questions.

Stain, stain, go away!

Get inspired to create your next pigmented summer look.

No summer is complete without a trip to the ice cream truck.

LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.

Our specialists answer all of your gray hair and pigment questions.

Summer is the perfect time to show off your post-quarantine look.

Find your celestial hair color match.

Simple tips for using your Ritual.