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Everything You Need to Know About Our Pigment Primer
/Your top Pigment Primer questions answered.
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2022’s Essential Fall and Winter Hair Color Trends
/Fall in love with these must-try hair colors.
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How to Hop On the Hot Pink Hair Color Trend
/Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
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AURA Creator Spotlight: Meet Sy Chounchaisit
/Get to know creative force and NYC-based performer Sy Chounchaisit.
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Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
/Find out some of Rawlin Jefferson’s best kept secrets.
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Everything You Need to Know About AURA’s Balayage Highlighting Kit
/Your top Balayage Highlighting Kit questions answered.
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What Does Sustainability Look Like at AURA?
/Loving the Earth is part of our daily mantra.
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The Best Pigments Based on Your Eye Color
/Our hair care specialists help you find the pigments that best complement your eye color.
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Picking the Perfect Pigment for Your Skin Tone
/Our hair care specialists help you find the pigments that best complement your complexion.
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The AURA Guide to Determining Your Curl Type
/Your go-to guide to deciphering curl types.
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The Best Pigment in 2022 for Your Astrological Sign
/Match your hair color to your Zodiac sign.
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Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
/20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
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How To Apply AURA Semi-Permanent Pigments
/Our specialists answer all of your gray hair and pigment questions.
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How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments
/Stain, stain, go away!
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How to Achieve Our Rocket Popsicle Money Piece Look
/Get inspired to create your next pigmented summer look.
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Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
/No summer is complete without a trip to the ice cream truck.
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Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
/LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
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Will AURA Pigments Work On Naturally Gray Hair?
/Our specialists answer all of your gray hair and pigment questions.
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AURA’s Summer 2021 Fantasy Pigments Trend Guide
/Summer is the perfect time to show off your post-quarantine look.
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The Best Pigment in 2021 for Your Astrological Sign
/Find your celestial hair color match.
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