AURA Hair Care model hops on the hot pink trend with Monaco Magenta

How to Hop On the Hot Pink Hair Color Trend

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Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

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Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."

AURA Creator Spotlight: Meet Sy Chounchaisit

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Get to know creative force and NYC-based performer Sy Chounchaisit.

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AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.

Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy

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Find out some of Rawlin Jefferson’s best kept secrets.

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AURA Hair Care model with auburn brown hair that complements her eye color.

The Best Pigments Based on Your Eye Color

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Our hair care specialists help you find the pigments that best complement your eye color.

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Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.

Picking the Perfect Pigment for Your Skin Tone

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Our hair care specialists help you find the pigments that best complement your complexion.

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It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

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It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

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Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports

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20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.

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How to Achieve Our Rocket Popsicle Money Piece Look

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Get inspired to create your next pigmented summer look.

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Collage of three girls with pigmented hair

AURA’s Summer 2021 Fantasy Pigments Trend Guide

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Summer is the perfect time to show off your post-quarantine look.

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