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![](https://blog.aurahaircare.com/wp-content/uploads/2022/09/Pigment-Primer_Featured-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About Our Pigment Primer
/Your top Pigment Primer questions answered.
Read more![Three ladies sporting this fall season's hair color trends](https://blog.aurahaircare.com/wp-content/uploads/2022/09/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
2022’s Essential Fall and Winter Hair Color Trends
/Fall in love with these must-try hair colors.
Read more![AURA Hair Care model hops on the hot pink trend with Monaco Magenta](https://blog.aurahaircare.com/wp-content/uploads/2022/08/ArticleKeyword_Secondary1_Monaco-Magenta_2-1-300x225.jpg)
How to Hop On the Hot Pink Hair Color Trend
/Achieve the hot pink trend with our curation of pink-hued Pigmented Masques
Read more![Image of AURA Hair Care Ambassador Sy Chounchaisit smiling joyfully as they show off their pixie cut in our vibrant Irish Lilac purple shade. Image also highlights a quote from Sy's interview: Sy: "Growing up, I didn't see a lot of people who look like me doing musical theater so I was happy to be that representation for the Asian and queer musical theater lovers around the county."](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
AURA Creator Spotlight: Meet Sy Chounchaisit
/Get to know creative force and NYC-based performer Sy Chounchaisit.
Read more![AURA Hair Care model with curly hair smiles and embraces her Enhanced Curls](https://blog.aurahaircare.com/wp-content/uploads/2022/07/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
![AURA Ambassador Rawlin Jefferson is ready to celebrate life, love, and joy.](https://blog.aurahaircare.com/wp-content/uploads/2022/06/PRIDEBLOG_Featured-aspect-ratio-400-300-300x225.jpg)
Pride Month Feature: Rawlin Jefferson on Celebrating Love, Life, and Joy
/Find out some of Rawlin Jefferson’s best kept secrets.
Read more![AURA Hair Care Balayage Highlighting Kit unboxed with contents that include Instructions, Lightening Powder, Activator, and Gloves.](https://blog.aurahaircare.com/wp-content/uploads/2022/02/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
Everything You Need to Know About AURA’s Balayage Highlighting Kit
/Your top Balayage Highlighting Kit questions answered.
Read more![AURA Hair Care Ritual includes personalized Shampoo, Conditioner, and Masque. Each and every product crafted and packaged with sustainability in mind.](https://blog.aurahaircare.com/wp-content/uploads/2022/05/Sustainability_Featured-aspect-ratio-400-300-300x225.jpg)
What Does Sustainability Look Like at AURA?
/Loving the Earth is part of our daily mantra.
Read more![AURA Hair Care model with auburn brown hair that complements her eye color.](https://blog.aurahaircare.com/wp-content/uploads/2022/05/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
The Best Pigments Based on Your Eye Color
/Our hair care specialists help you find the pigments that best complement your eye color.
Read more![5 AURA Hair Care models wearing our must-try hairstyles for the 2022 festival season.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-4-aspect-ratio-400-300-300x225.jpg)
![Four AURA Hair Care models with different colored hair. Each Color Muse is showing off one of the following semi-permanent pigments in our Fantasy shades: Rose Gold, London Red, Golden Mahogany, and Pacific Periwinkle.](https://blog.aurahaircare.com/wp-content/uploads/2022/03/ArticleKeyword_Featured-3-aspect-ratio-400-300-300x225.jpg)
Picking the Perfect Pigment for Your Skin Tone
/Our hair care specialists help you find the pigments that best complement your complexion.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2022/02/ArticleKeyword_Featured-aspect-ratio-400-300-300x225.jpg)
The AURA Guide to Determining Your Curl Type
/Your go-to guide to deciphering curl types.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2022/01/ArticleKeyword_Featured-1-aspect-ratio-400-300-300x225.jpg)
![AURA Ambassador with Jaipur Rose pigmented hair.](https://blog.aurahaircare.com/wp-content/uploads/2021/06/5449-aspect-ratio-400-300-300x225.jpg)
The Best Pigment in 2022 for Your Astrological Sign
/Match your hair color to your Zodiac sign.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/09/AURA_BLOG_HopeWarner_Featured-aspect-ratio-400-300-300x225.jpg)
Badminton Champ, Hope Warner, and Mom, Talk Beauty, Hair, and Sports
/20-year-old gold medalist, fashion blogger, and world traveler, makes endless possibilities a reality.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/11/ApplicationTechniques_Featured-aspect-ratio-400-300-300x225.jpg)
How To Apply AURA Semi-Permanent Pigments
/Our specialists answer all of your gray hair and pigment questions.
Read more![Swatches of different AURA pigments](https://blog.aurahaircare.com/wp-content/uploads/2021/11/original-e1636475989608-aspect-ratio-400-300-300x225.png)
How to Prevent (And Clean Up) Stains from Semi-Permanent Pigments
/Stain, stain, go away!
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_HairTrendsIceCream_Popsicle-aspect-ratio-400-300-300x225.jpg)
How to Achieve Our Rocket Popsicle Money Piece Look
/Get inspired to create your next pigmented summer look.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_HairTrendsIceCream_Featured-aspect-ratio-400-300-300x225.jpg)
Summer Hair Color Trends Inspired by Our Favorite Ice Cream Flavors
/No summer is complete without a trip to the ice cream truck.
Read more![Queer Artist Criibaby](https://blog.aurahaircare.com/wp-content/uploads/2021/06/criibaby-press-photo-1-photography-by-Jarron-Williams-scaled-aspect-ratio-400-300-300x225.jpg)
Pride Month Feature: Queer Pop Soul Artist Criibaby Tells All With Pride-Inspired AURA Pigment
/LGBTQ+ creator, singer/songwriter Criibaby wants to redefine inclusive music.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/06/Judith-Gray-Hair-scaled-aspect-ratio-400-300-1-300x225.jpeg)
Will AURA Pigments Work On Naturally Gray Hair?
/Our specialists answer all of your gray hair and pigment questions.
Read more![Collage of three girls with pigmented hair](https://blog.aurahaircare.com/wp-content/uploads/2021/06/AURA_BLOG_2021SummerHairColorTrends_Hero-1-aspect-ratio-400-300-300x225.jpg)
AURA’s Summer 2021 Fantasy Pigments Trend Guide
/Summer is the perfect time to show off your post-quarantine look.
Read more![AURA Ambassador with Jaipur Rose pigmented hair.](https://blog.aurahaircare.com/wp-content/uploads/2021/06/5449-aspect-ratio-400-300-300x225.jpg)
The Best Pigment in 2021 for Your Astrological Sign
/Find your celestial hair color match.
Read more![](https://blog.aurahaircare.com/wp-content/uploads/2021/05/794-aspect-ratio-400-300-300x225.jpg)