Kelly Graham
Aroma Deep Dive: Which Aroma is Right for Me?
/Get an up-close look at each of our six signature aromas.
Read more2023 Festival Season Hair Color Trends
/Take your festival fashion to the next level with these trending hair colors.
Read moreThe Benefits of Scalp Massage
/Learn how our scalp massager can help you elevate your mirror moments.
Read moreThe Top 5 Benefits of a Bath Ritual
Elevate your self care routine with a warm bath and AURA’s new body wash.
Read moreShould Moisturize Be One of Your Hair Goals?
/It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.
Read more2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign
/Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.
Read moreLatina Surfer and Creative Powerhouse Monica Medellin Tells All
/Discover how this barrier-breaking woman is reshaping culture one wave at a time.
Read moreThe Travel Destinations That Inspired Our Top 5 Fantasy Pigments
/Take your hair color on a journey to satisfy your wanderlust.
Read moreThe Best Pigments to Show Your Pride
/Show off your true colors with our rainbow of Fantasy pigments.
Read more2022’s Hottest Spring and Summer Hair Color Trends
/It’s time to heat things up with these must-try hair colors.
Read moreThe Best Pigment Based on Your Birthstone
/Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.
Read moreHow to Switch Up Your Pigment
/Time for a hair color change? Follow these must-have tips.
Read moreHow Much Pigmented Product Should I Use?
/We’re revealing the key to a total hair color transformation.
Read more2021 At-home Halloween Hairstyle Trends
/Last-minute looks inspired by some of our favorite game-changing women.
Read moreLatinx Heritage Month Feature: Beauty Guru and Attorney Andrea Peña Shares How She Does It All
/Find out some of Andrea Pena’s best kept secrets.
Read moreNatalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time
/Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.
Read moreSoftball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom
/In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.
Read moreLatinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life
/We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.
Read moreShould Volumize Be One of Your Hair Goals?
/It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.
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