Monica Medellin looking at her AURA hair care products

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

/

Discover how this barrier-breaking woman is reshaping culture one wave at a time.

Read more
Collage of images featuring the destinations that inspired our top 5 fantasy pigments

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

/

Take your hair color on a journey to satisfy your wanderlust.

Read more
Photo of AURA's Pigmented Masque surrounded by gems and sparkles

The Best Pigment Based on Your Birthstone

/

Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

Read more

How Much Pigmented Product Should I Use?

/

We’re revealing the key to a total hair color transformation.

Read more
Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

/

Last-minute looks inspired by some of our favorite game-changing women.

Read more
Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

/

Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

Read more
Ariana Adams and her Mom, Sandi, holding their AURA bottles

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

/

In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

Read more
Melina Vega sitting by the water with her AURA hair care Ritual

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

/

We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

Read more
Girl smiling and touching her hair

Should Volumize Be One of Your Hair Goals?

/

It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

Read more
AURA client Maya indulging in her AURA aroma added to her hair care Ritual.

Find Your AURA Aroma

/

Take this quiz to discover which AURA aroma fits your vibe.

Read more