Manicured hand holding our Aura scalp massager surrounded by bubbles.

The Benefits of Scalp Massage

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Learn how our scalp massager can help you elevate your mirror moments.

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Three bottles of our skin-nourishing body wash against a water-drenched background.

The Top 5 Benefits of a Bath Ritual

Elevate your self care routine with a warm bath and AURA’s new body wash.

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It's time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

Should Moisturize Be One of Your Hair Goals?

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It’s time to moisturize those strands with AURA personalized hair care products in your 3-step Ritual.

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Wheel featuring all of the zodiac signs, their symbols, and the animal or object they are represented by.

2023 Hair Colorscope: The Best Pigments Based On Your Zodiac Sign

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Get a sneak peek of the year ahead and find the hair color that unleashes your inner power.

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Monica Medellin looking at her AURA hair care products

Latina Surfer and Creative Powerhouse Monica Medellin Tells All

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Discover how this barrier-breaking woman is reshaping culture one wave at a time.

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Collage of images featuring the destinations that inspired our top 5 fantasy pigments

The Travel Destinations That Inspired Our Top 5 Fantasy Pigments

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Take your hair color on a journey to satisfy your wanderlust.

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Photo of AURA's Pigmented Masque surrounded by gems and sparkles

The Best Pigment Based on Your Birthstone

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Give your day a sprinkle of gem-inspired magic with a Pigmented Masque that pairs perfectly with your birthstone.

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How Much Pigmented Product Should I Use?

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We’re revealing the key to a total hair color transformation.

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Girl posing over a chess board with red, vintage-inspired hair

2021 At-home Halloween Hairstyle Trends

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Last-minute looks inspired by some of our favorite game-changing women.

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Natalie and Nicole Kirkland looking at each other, smiling, while holding their AURA personalized hair care Ritual

Natalie & Nicole Kirkland: How They’re Taking the World By Storm, One Hair Flip at a Time

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Take a closer look at what inspires this powerhouse sister duo and how they keep their hair in tip top shape.

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Ariana Adams and her Mom, Sandi, holding their AURA bottles

Softball Star Ariana Adams Tells All: From Hair Care to Sports to Her All-Star Mom

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In celebration of National Daughter’s Day, we talked with softball star Ariana Adams and her Mom to see what makes them tick.

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Melina Vega sitting by the water with her AURA hair care Ritual

Latinx Heritage Month Feature: Melina Vega Gives Us the Scoop on How to Live Your Best Life

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We chatted with Latina fashion influencer Melina Vega to give us the tea on her affordable yet luxurious lifestyle.

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Girl smiling and touching her hair

Should Volumize Be One of Your Hair Goals?

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It’s time to turn up the volume with AURA personalized hair care products in your 3-step Ritual.

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